Are you ready to rewrite the playbook for your marketing QBR (Quarterly Business Review)? If you’re wondering how to bring more effectiveness and efficiency to your digital marketing reviews, you’re in the right place. This post will guide you through nine steps to ‘flip the script’ on your marketing QBR, while offering expert insights, practical tips, and relevant data.
1. Democratize Data
The first step in flipping the script on your marketing QBR is by democratizing data. By giving all team members access to your data, they will be better equipped to make informed decisions. A study by MIT Sloan Management Review and SAS revealed that organizations driven most by data-based decision making had 4-6% higher productivity rates than those who did not.
2. Prepare Persuasive Stories
Numbers are essential, but they aren’t everything. Creating a compelling narrative around your data is a powerful way to engage and persuade stakeholders. For instance, instead of just presenting figures on audience growth, share a case study of a campaign that yielded impressive results, highlighting your team’s strategies and efforts.
3. Elevate the Discussion
Focusing on strategic advances and setbacks, instead of minor data points, will yield more substantial discussions. It’s important to adopt a macro perspective on your marketing efforts, delving into the impact it has on broader business objectives.
4. Improve Prospecting
Include future marketing plans in your QBR to promote dialogue and brainstorming. By discussing upcoming strategies, you invite collaboration and participation, which can lead to innovative, effective approaches.
5. Keep It Simple
Having numerous slides and complex graphs will bury your insights. Instead, keep your presentation simple and to the point, ensuring key findings and takeaways are easily recognizable.
6. Look Back to Look Forward
Historical data should be utilized to shape future strategies. By analyzing past performance, you can glean valuable insights to inform your next endeavors, driving towards better results.
7. Influence Decision-Making
Prioritize insights that will impact decisions. Highlight opportunities that can be acted upon promptly, so your team can make smart, data-backed decisions.
8. Include all Departments
According to Harvard Business Review, companies that breed cross-department collaboration are 1.5 times more likely to see growth. Therefore, involve all relevant departments in your QBR, and seek their opinions to gain diverse perspectives.
9. Embrace Failures
Not all campaigns will be success stories. However, embracing and learning from failures is crucial for progress. Discussing what didn’t work can lead to understanding and growth, preventing future mistakes.
Flipping the script on your marketing QBR can be transformative for your digital marketing strategies. By democratizing data, crafting persuasive stories, elevating discussions, and welcoming collaboration, you can make your marketing QBR more valuable and actionable.
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Original article sourced from CMSWire.
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