The Estée Lauder Companies taps gen AI for digital marketing campaigns with Adobe Firefly deployment — Retail Technology Innovation Hub

The Estée Lauder Companies is adopting Adobe Firefly in a bid to redefine its process of launching digital marketing campaigns through generative AI. As the parent company to brands such as Clinique, Estée Lauder, Jo Malone London, La Mer, and M•A•C Cosmetics, ELC connects with consumers across roug