Google looking to downsize search and ad units
In a strategic pivot, Google contemplates slimming down its search and advertising divisions, signaling potential workforce reductions and operational streamlining amid evolving tech landscape and market pressures.
YouTube tests 30-second non-skippable ads in standard campaigns
YouTube’s latest ad experiment has marketers and viewers on edge: 30-second, non-skippable commercials that demand undivided attention. As the platform tests this format, content consumers brace for a potentially more intrusive viewing experience.
