
Mike King on relevance engineering and the end of SEO as we know it
In the digital frontier, Mike King dismantles traditional SEO, championing relevance engineering as the new paradigm. His bold vision suggests algorithmic intelligence has outgrown simplistic optimization tactics, heralding a transformative era of strategic content and semantic understanding.

AI changed search—has your content strategy kept up?
As AI reshapes search algorithms, content creators face a pivotal moment. The digital landscape demands adaptive strategies that leverage intelligent insights, moving beyond traditional SEO to create more nuanced, contextually rich narratives that resonate with both algorithms and human readers.