MAGNA: APAC ad market to grow 4.6% in 2025 as digital dominance deepens
As digital advertising continues its relentless expansion, MAGNA’s latest forecast reveals the APAC market’s resilience, projecting a robust 4.6% growth in 2025. This surge underscores the region’s technological adaptation and the unfolding dominance of digital platforms in reshaping advertising strategies.
YouTube tests 30-second non-skippable ads in standard campaigns
YouTube’s latest ad experiment has marketers and viewers on edge: 30-second, non-skippable commercials that demand undivided attention. As the platform tests this format, content consumers brace for a potentially more intrusive viewing experience.
