Integrating print with digital marketing: A powerful combo
In today’s fragmented media landscape, print and digital marketing are no longer rival strategies, but complementary powerhouses. By creating seamless cross-channel experiences, brands can amplify message reach, engagement, and conversion rates, proving that strategic integration is the new competitive advantage.
The Year You’ll Have to Defend Every Marketing Dollar
In a landscape of shrinking budgets and heightened scrutiny, marketers face an unprecedented challenge: justifying every cent spent. ROI isn’t just a metric-it’s survival. Brands must pivot from vanity projects to laser-focused, data-driven strategies that demonstrably move the needle.
The Business side of TikTok: 10 accounts to learn, build, and grow
TikTok isn’t just dance videos anymore-it’s a ruthless business battleground where savvy entrepreneurs leverage 60-second content to build empires. These ten accounts are your secret weapon, transforming viral potential into strategic growth, breaking traditional marketing rules one algorithm-driven clip at a time.
$84 billion lost to ad fraud: What you missed about affiliate abuse in 2025
In the digital Wild West of 2025, affiliate marketing became a battleground where sophisticated bots and cunning fraudsters siphoned billions, exposing critical vulnerabilities in ad ecosystem defenses and challenging traditional fraud detection methods.
iTWire – Smart ways to use AI in your digital marketing strategy
AI revolutionizes digital marketing by enabling personalized content, predictive analytics, and targeted advertising. Smart marketers leverage machine learning to optimize campaigns, enhance customer engagement, and drive unprecedented ROI in an increasingly competitive digital landscape.
SEO attribution in 2025: Why it’s broken and what you can do
In the labyrinth of digital marketing, SEO attribution has become a fragmented puzzle. As algorithms evolve and user journeys grow more complex, traditional tracking methods crumble like outdated infrastructure. 2025 demands a holistic approach that bridges data silos and embraces multi-touchpoint insights.
Best Marketing Events in India for Brand Builders & Growth Hackers
India’s marketing landscape is evolving rapidly, with conferences like iSPIRT ProductNation and IAMAI Digital Conclave offering unparalleled networking and insights for brand strategists seeking to disrupt traditional growth models and leverage cutting-edge digital transformation techniques.
