Google shifts Enhanced Conversions configuration to a new GTM tag
Google’s latest move reshapes digital tracking, introducing a streamlined Enhanced Conversions configuration through a dedicated Google Tag Manager tag, promising marketers smoother data conversion and more precise audience insights.
Giftify Acquires TakeOut7 to Boost Digital Marketing
Giftify, a rising star in digital solutions, has strategically acquired TakeOut7, signaling a bold move to enhance its marketing technology portfolio and expand innovative customer engagement strategies in the competitive tech landscape.
Mike King on relevance engineering and the end of SEO as we know it
In the digital frontier, Mike King dismantles traditional SEO, championing relevance engineering as the new paradigm. His bold vision suggests algorithmic intelligence has outgrown simplistic optimization tactics, heralding a transformative era of strategic content and semantic understanding.
