google ranking

Digital Marketing

How long does SEO take to work? Understanding ranking timelines and the truth behind “quick results”

SEO isn’t a magic wand, but a strategic journey. Websites typically see meaningful ranking improvements in 4-6 months, with competitive results emerging around the 12-month mark. Patience, consistent quality content, and strategic optimization are your true ranking accelerators.

Digital Marketing

What is keyword cannibalization? (And how do I fix it?)

Keyword cannibalization is like siblings fighting for the same piece of cake, but in SEO. When multiple pages compete for the same search terms, they undermine each other’s ranking potential, diluting your website’s search engine effectiveness. Understanding and resolving this digital dilemma can significantly boost your online visibility.