Turn Real-Time Data into Smarter Customer Journeys
In the digital age, real-time data acts as a compass, guiding businesses to craft personalized customer experiences that feel less like transactions and more like meaningful conversations. By transforming raw insights into strategic touchpoints, companies can navigate the complex landscape of consumer expectations with precision and empathy.
Afterpay rebuilds marketing ops with new CDP and data stack
In a bold strategic pivot, Afterpay is overhauling its marketing infrastructure, deploying a cutting-edge Customer Data Platform to sharpen targeting precision and unlock deeper consumer insights. This data-driven transformation signals a critical evolution in the buy-now-pay-later landscape.
