SEO attribution in 2025: Why it’s broken and what you can do
In the labyrinth of digital marketing, SEO attribution has become a fragmented puzzle. As algorithms evolve and user journeys grow more complex, traditional tracking methods crumble like outdated infrastructure. 2025 demands a holistic approach that bridges data silos and embraces multi-touchpoint insights.
Google shifts Enhanced Conversions configuration to a new GTM tag
Google’s latest move reshapes digital tracking, introducing a streamlined Enhanced Conversions configuration through a dedicated Google Tag Manager tag, promising marketers smoother data conversion and more precise audience insights.
