$84 billion lost to ad fraud: What you missed about affiliate abuse in 2025
In the digital Wild West of 2025, affiliate marketing became a battleground where sophisticated bots and cunning fraudsters siphoned billions, exposing critical vulnerabilities in ad ecosystem defenses and challenging traditional fraud detection methods.
Has double-serving made Google Ads Auction Insights obsolete?
In the ever-evolving digital advertising landscape, Google Ads Auction Insights faces a reckoning. Double-serving tactics challenge its relevance, pushing marketers to question the tool’s effectiveness in a competitive, data-driven marketplace.
Is The Trade Desk Still
In the volatile adtech landscape, The Trade Desk remains a pivotal player, defying market skepticism with robust programmatic advertising strategies and consistent revenue growth, despite increasing competition and economic uncertainties.
