CJ OnStyle partners with Meta to boost digital marketing on Instagram and Facebook
In a strategic move, CJ OnStyle collaborates with Meta to revolutionize digital marketing across Instagram and Facebook, leveraging cutting-edge platforms to amplify brand visibility and engagement in the competitive e-commerce landscape.
For India Launch Kickers Appoints Team Pumpkin as Digital Marketing Agency
In a strategic move, Kickers has selected Team Pumpkin to spearhead its digital marketing initiatives for the Indian market. This partnership signals a bold intent to penetrate the competitive footwear landscape, leveraging digital expertise to amplify brand visibility and consumer engagement.
MAGNA: APAC ad market to grow 4.6% in 2025 as digital dominance deepens
As digital advertising continues its relentless expansion, MAGNA’s latest forecast reveals the APAC market’s resilience, projecting a robust 4.6% growth in 2025. This surge underscores the region’s technological adaptation and the unfolding dominance of digital platforms in reshaping advertising strategies.
Google looking to downsize search and ad units
In a strategic pivot, Google contemplates slimming down its search and advertising divisions, signaling potential workforce reductions and operational streamlining amid evolving tech landscape and market pressures.
The Research-Based Marketing Secret Worth $100 Million
In the cutthroat world of marketing, one groundbreaking strategy has emerged that’s transforming how brands connect with consumers. By leveraging deep psychological insights and data-driven targeting, companies are unlocking unprecedented revenue streams that challenge traditional marketing paradigms.
YouTube tests 30-second non-skippable ads in standard campaigns
YouTube’s latest ad experiment has marketers and viewers on edge: 30-second, non-skippable commercials that demand undivided attention. As the platform tests this format, content consumers brace for a potentially more intrusive viewing experience.
How to Prepare Your Marketing Strategy if Meta Breaks Up
In the volatile landscape of digital marketing, the potential fragmentation of Meta demands strategic agility. Diversifying platform investments and developing multi-channel engagement approaches will be critical for brands seeking resilience beyond Facebook’s ecosystem.
Microsoft Advertising launches reporting overhaul & Performance Max updates
Microsoft Advertising is shaking up its reporting landscape, introducing a comprehensive overhaul and Performance Max updates that promise to deliver sharper insights and more streamlined campaign management for digital marketers.
