The tech-savvy generation has made marketing adapt new strategies and focus its attention in building a presence where the people spend maximum time: the online world. Seeing the dynamism in consumer behavior and their preferences, ‘Digital Marketing’ has evolved. It’s an umbrella term that encompasses all strategies employed to reach a target audience via the internet. It includes things like social media marketing, SEO, email marketing, content creation, and so forth. But is digital marketing as straightforward as it appears to be?
The Growth of Digital Marketing: A Game of Innovations!
As more businesses make their way online, the importance of having a strong digital marketing strategy increases. Studies suggest that 82% of consumers do online research before making a purchase, emphasizing the need for businesses to have a robust online presence. But, competition and consumer demands have changed the face of digital marketing, making it a challenging arena. With such changes, it becomes crucial to incorporate innovative practices and creativity into our strategies.
Success Mantra: Content is King!
Proclaimed time and again, this mantra still holds its ground: Content is King. From blogs to social media posts, from video content to infographics, all these are aimed at one thing – engaging the audience. A study by BuzzSumo and Moz even found that content pieces with a word count between 1,000 to 2,000 words attract the highest number of backlinks and are shared the most across various platforms.
Content Creation: A Creative Endeavor
Quality content helps businesses create an emotional connection with their audience, and this connection can translate into brand loyalty and conversions. Thus, it has become necessary for businesses to invest in excellent content creation. Moreover, an interactive and engaging piece of content can generate more organic reach and conversions, acting as a catalyst for usage of better technology and marketing tools.
Using AI for Content
Artificial Intelligence (AI) is the new player in the game. It has the potential to significantly enhance content creation. AI can analyze vast amounts of data and provide insights that can serve as a guiding light for content creators. A concrete example is the platform Grammarly, which uses AI to improve writing quality, making your content more readable and error-free, ultimately increasing the engagement of the customers.
Personalization: The Future of Content and Digital Marketing
Research by Salesforce suggests that 84% of customers state that being treated like a person, not a number, is very important to winning their business. The businesses are thus left with no choice but to walk an extra mile to know their customers on a real-time basis.
The future of digital marketing calls for personalized strategies, smart automation, and a customer-centric approach. However, the challenge for marketers will be to align their efforts to these complex transformations while also delivering on their performance KPIs.
A version of this content was originally posted on IT Munch.
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