Digital marketing is revolutionizing industries worldwide, and India’s real estate sector is no exception. With a vast chunk of the population now online, real estate companies recognize the immense potential of leveraging digital marketing to reshape business landscapes. From savvy social media campaigns, SEO strategies, to insightful analytics, digital platforms are opening a world of opportunities for the Indian real estate industry.
Digital Marketing: The New Growth Engine
Digital marketing has become an invaluable tool for the real estate industry. It has disrupted traditional marketing models, providing cost-effective, trackable, and highly targeted means to reach potential customers. This shift toward online methods is greatly influenced by millennials, who now form a significant part of the buyer market. Data reveals that over 90% of home buyers use the internet as part of their search, making digital marketing even more critical.
Leveraging Social Media Power
Beyond just mere statistics, real estate companies today understand the tremendous potential of social media marketing. Platforms like Facebook, LinkedIn, and Instagram not only increase brand visibility but also enhance customer engagement. From launching new projects to providing virtual tours of properties, social media platforms are now an integral part of the real estate industry.
Befriending SEO and SEM
SEO and SEM have become indispensable for real estate companies. By improving online visibility, these companies can climb the search engine rankings, translating into more leads and conversions. For instance, Prestige Group and Puravankara Projects have heavily invested in SEO and SEM activities to boost their online presence.
The Imperative of Online Reputation Management
Online reputation management is another crucial element of strategic digital marketing. Websites like Commonfloor and Housing.com use this strategy to gain positive reviews and increase customer retention.
Futuristic Approach: Predictive Analysis
The real estate industry is also gradually embracing predictive analytics. A well-executed predictive model can provide detailed customer segmentation, foresight into customer behavior, and aid in effective campaign management, all which contribute to a more personalized customer journey.
A report from Google and Boston Consulting Group indicates that digital real estate in India is still untapped with just a $120 million contribution to the $75 billion industry. This is set to change, with digital expected to influence 63% of real estate sales, translating to $43 million by the end of 2020.
From the above insightful perspective, it’s clear that digital marketing is a game-changer in the Indian real estate sector. It provides an opportunity to re-imagine traditional business models, foster closer relationships with customers, and drive growth in the process.
To learn more about how digital marketing can propel your business forward, consider exploring our digital marketing services at BestOptimyzed.com.
About the Author
