A testing primer for B2B paid social creative optimization
Unlocking success in B2B paid social requires more than just a creative spark. This testing primer guides you through strategic experimentation, enabling you to refine visuals, messaging, and audience targeting for optimal engagement and ROI.
Uber Advertising partners with Instacart to expand CPG reach
Uber Advertising has joined forces with Instacart to enhance the reach of consumer packaged goods (CPG). This partnership aims to leverage data-driven insights, connecting brands with shoppers more effectively than ever in the evolving retail landscape.
Google’s AI-powered SERPs: Strategies for recipe, travel, and lifestyle bloggers
In the evolving landscape of Google’s AI-powered search engine results pages (SERPs), recipe, travel, and lifestyle bloggers must adapt. Emphasizing visual content, leveraging structured data, and optimizing for voice search can enhance visibility and engagement.
Google officially rolls out links in AI Overviews to its own search results
In a significant update, Google has announced the rollout of links in AI Overviews for its search results. This enhancement aims to provide users with deeper insights and instant access to additional information, streamlining the search experience.
Google Performance Max gets new customer goals, image controls
Google Performance Max has rolled out new customer goals and enhanced image controls, empowering advertisers to fine-tune their campaigns. These updates aim to improve targeting precision and ad creativity, streamlining the path to customer engagement.
Google officially rolls outs out links in AI Overviews to its own search results
Google has officially enhanced its AI Overviews feature by incorporating links to its own search results. This upgrade aims to streamline the user experience, allowing users to access related content directly. A significant step for AI-driven search functionalities!
Beyond tagging: High-value GenAI use cases for DAM
In the evolving landscape of Digital Asset Management (DAM), GenAI transcends traditional tagging. From automated content curation and smart search enhancements to predictive analytics, it unlocks a realm of high-value applications that streamline workflows and elevate asset utilization.
Google quality raters now assess whether content is AI-generated
In a significant shift, Google quality raters are now tasked with identifying AI-generated content. This move aims to enhance content authenticity, ensuring that users receive valuable, reliable information in an increasingly automated digital landscape.
