

Google Search Console has updated its Merchant Opportunities report, providing retailers with enhanced insights into product visibility and performance. This change aims to optimize online merchandising strategies and improve the overall shopping experience.
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AI-powered search is revolutionizing SEO by prioritizing user intent and contextual relevance over mere keyword matching. To adapt, marketers must embrace data-driven strategies, optimize for natural language, and focus on providing genuine value to users.
In 2025, unlocking AI-powered cross-channel brand visibility is essential. Harness data-driven insights and automate engagement to seamlessly connect with audiences—creating a unified brand experience that resonates across every platform.