Most users only read a third of Google’s AI Overviews: Study
A recent study reveals that most users engage with only about a third of Google’s AI-generated overviews. This highlights a growing trend where information is consumed rapidly, prompting questions about digital engagement and user attention spans.
Google rolls out ‘Ads funded by’ labels in search results
In a move to enhance transparency, Google has introduced “Ads funded by” labels in search results. This initiative aims to clarify the sources behind advertisements, empowering users to make informed decisions in their digital journeys.
YouTube unveils new shopping ads for TV viewers
YouTube has rolled out innovative shopping ads tailored for TV viewers, merging entertainment with convenience. This new feature allows users to explore products seamlessly while watching their favorite content, transforming passive viewing into an interactive experience.
2025 will redefine loyalty. Here’s what that means for brands.
As we approach 2025, loyalty will transcend traditional rewards, evolving into deeper emotional connections between brands and consumers. Companies must prioritize authenticity and personalized experiences, forging partnerships that resonate on a personal level.
Email leak: Google’s ‘Power Pair’ push in 2024 met with advertiser skepticism
In 2024, an email leak has revealed Google’s ambitious ‘Power Pair’ initiative aimed at reshaping online advertising. However, industry insiders express skepticism, questioning its effectiveness and potential impact on ad performance and user engagement.
The rise of ‘like hat’ SEO: When attention replaces outcomes
In the evolving landscape of digital marketing, ‘like hat’ SEO emerges as a trend where superficial engagement often overshadows meaningful outcomes. Here, attention becomes currency, transforming search strategies into a popularity contest rather than a value-driven pursuit.
Google Ads Audience Builder: What the heck is that?
Google Ads Audience Builder is a powerful tool that lets advertisers create custom audiences for targeted campaigns. By leveraging data insights, marketers can tailor their ads to reach specific demographics, enhancing engagement and boosting conversions.
There is a growing spam problem in Google AI Overviews
As the use of Google AI Overviews expands, a troubling trend emerges: a surge in spam. This growing issue not only clutters automated summaries but also compromises the quality of information, challenging users’ trust in AI-generated content.
