Google Ads API v19.1 adds new Demand Gen, video campaigns features
Google Ads API v19.1 introduces exciting features for Demand Generation and video campaigns, enhancing targeting capabilities and optimizing ad performance. Marketers can now craft more engaging strategies, unlocking new avenues for connection and conversion.
Search behavior, decoded: What platform preference really tells us
In the digital age, where information is just a click away, understanding search behavior unveils our platform preferences. Each choice reflects not just a method of seeking answers, but also hints at deeper values, habits, and evolving desires of the modern user.
Google Search boss: AI Overviews boost click quality
In a recent statement, Google’s Search chief revealed that AI-generated overviews significantly enhance the quality of search results. By distilling complex information into concise summaries, these AI tools help users make informed clicks, improving overall search experiences.
TikTok Ads introduces new exclusion lists
TikTok Ads has rolled out new exclusion lists, empowering advertisers with enhanced targeting precision. Brands can now filter out specific audiences or content, ensuring their ads reach the right viewers while maintaining relevance in a dynamic marketplace.
Google Ads made simple: Leveraging engaged audiences
Unlock the potential of Google Ads by focusing on engaged audiences. Tailor your campaigns to target users with genuine interest, improving conversion rates and maximizing ROI. Simplifying your strategy starts with understanding who’s already listening.
Why AI will break the traditional SEO agency model
The rise of AI is reshaping the digital landscape, challenging traditional SEO agencies to adapt or fade. Automated insights, content generation, and data analysis are redefining strategies, making agility and innovation the new cornerstones of success.
Google hit with $6.6 billion lawsuit over search dominance
Google faces a staggering $6.6 billion lawsuit, as claims of search dominance spark debate over fair competition. The case highlights ongoing concerns about the tech giant’s influence in shaping online experiences and market practices.
Google: 39 million advertisers suspended; 5.5 billion ads removed in 2024
In 2024, Google takes a bold stance on online advertising, suspending 39 million advertisers and removing a staggering 5.5 billion ads. This unprecedented crackdown underscores the tech giant’s commitment to creating a safer, more reliable digital ecosystem.
