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Amazon advertising match types: What you need to know
Unlocking the potential of Amazon advertising requires understanding match types. From broad to phrase and exact, each offers unique targeting advantages. Navigate this landscape to refine your campaigns, maximize visibility, and connect with the right customers effectively.
The best affiliate networks by need and use case
In the vast landscape of affiliate marketing, selecting the right network can be pivotal. Whether you’re a tech enthusiast promoting gadgets, a wellness advocate sharing supplements, or a fashionista curating trends, there’s an affiliate network tailored to your unique needs. Explore options that align with your niche and maximize your earning potential.
U.S. search ad revenues surged to $102.9 billion in 2024
In 2024, U.S. search ad revenues soared to an impressive $102.9 billion, reflecting the digital landscape’s dynamic shift. As businesses increasingly prioritize online visibility, this trend underscores the powerful impact of search advertising on consumer engagement.
The ROAS illusion: Rethinking what Google Ads success looks like
In the world of digital marketing, relying solely on Return on Ad Spend (ROAS) can be misleading. It’s time to challenge the ROAS illusion and redefine success by considering holistic metrics that capture true business impact and customer loyalty.
4 ways to connect your ads data to generative AI for smarter PPC
Unlock the future of PPC by connecting your ads data to generative AI. Discover four innovative ways to enhance targeting, optimize bidding strategies, create compelling ad copy, and improve campaign performance—all powered by AI insights.
Court: Google ‘willfully engaged in anticompetitive acts’
In a striking ruling, the court determined that Google “willfully engaged in anticompetitive acts,” highlighting concerns over its market dominance. This decision could reshape the tech landscape, prompting scrutiny of corporate practices in the digital age.
Google Analytics 4 fixes data gaps, now flags issues early
Google Analytics 4 introduces a powerful upgrade, effectively bridging data gaps and enhancing user insights. With early issue flagging, marketers can now proactively address potential problems, ensuring more accurate analytics and informed decision-making.
