How to calculate link building ROI and justify your SEO investment
Calculating link building ROI starts with defining your goals—traffic, conversions, or brand visibility. Monitor metrics like referral traffic and keyword rankings. By quantifying these gains against your SEO investment, you can compellingly justify your link building efforts.
Smarter ways to visualize search marketing data in 2025
In 2025, search marketing data visualization transcends traditional charts. Immersive dashboards featuring augmented reality and AI-driven insights will enable marketers to interact with data in real-time, uncovering patterns and trends like never before.
How to use CRM data to inform and grow your PPC campaigns
Unlock the potential of your PPC campaigns by integrating CRM data. Analyze customer behavior and preferences to fine-tune your targeting and messaging. By aligning your ads with real insights, you can drive engagement and maximize ROI effectively.
GA4 updates: Snapshot templates added, Aggregate Identifiers improved
In the latest GA4 update, users can now leverage new snapshot templates, streamlining data visualization for enhanced clarity. Additionally, improvements to Aggregate Identifiers offer deeper insights, making data analysis more intuitive and efficient.
How to optimize B2B PPC spend when budgets and confidence are low
In uncertain times, optimizing B2B PPC spend requires a strategic approach. Focus on high-intent keywords, refine targeting, and leverage data analytics to identify the most effective channels. Small adjustments can lead to significant gains while remaining budget-conscious.
Google hypes AI Overviews, refuses to answer CTR question
In a recent event, Google showcased its latest AI Overviews, aimed at transforming user interactions. However, when pressed about the crucial question of click-through rates (CTR), representatives remained tight-lipped, leaving analysts wondering about potential impacts.
Google Ads expands Checkout on Merchant to Demand Gen campaigns
Google Ads is revolutionizing online shopping with its expansion of Checkout on Merchant to Demand Gen campaigns. This innovative move simplifies the purchasing process, enhancing user experience and ultimately driving conversion for businesses.
YouTube is testing AI Overviews in its search results
YouTube is exploring the integration of AI-generated overviews in its search results, aiming to enhance user experience by providing concise summaries of video content. This innovative approach could streamline navigation, making it easier for viewers to discover relevant videos.
