How to fix unassigned traffic in GA4
Unassigned traffic in GA4 can cloud your analytics. To resolve this, ensure your UTM parameters are properly configured. Analyze referral sources and verify campaign settings. With a few tweaks, you can transform ambiguity into actionable insights!
Google Performance Max Channel, Search, Asset Insights coming soon
Exciting news for marketers: Google’s Performance Max Channel is set to enhance advertising strategies. The upcoming features, including Search and Asset Insights, promise to provide deeper analytics and optimization tools, empowering brands to connect more effectively with their audiences.
Google massively expanding AI Overviews for travel, entertainment
Google is set to revolutionize the way we explore travel and entertainment by significantly enhancing its AI Overviews. This expansion promises tailored suggestions and immersive insights, making planning adventures and experiences more intuitive than ever.
Google’s ‘People also consider’ sponsored format raises concerns
Google’s ‘People also consider’ sponsored format is stirring a debate among users and advertisers alike. While it aims to enhance search experiences by promoting relevant options, concerns arise over transparency and potential manipulation in consumer choices.
Unblock your creative flow with AI
Unleashing creativity often feels like breaking through a dam of ideas. AI serves as a powerful ally, offering fresh perspectives and inspiration. By analyzing patterns and generating prompts, it can ignite your imagination, helping you unlock new pathways in your creative journey.
Tariff turmoil in Google Ads: See how your market share is affected
In the evolving landscape of Google Ads, tariff shifts are sending ripples through market dynamics. Businesses grapple with fluctuating costs and altered competitive edges, revealing how tariff turmoil reshapes market share in unexpected ways.
Yelp launches 15 AI-powered updates for service brands and restaurants
Yelp has unveiled 15 innovative AI-powered updates designed to enhance the experience for service brands and restaurants. These enhancements aim to streamline customer interactions, improve search accuracy, and elevate restaurant visibility, reshaping the dining landscape.
Claude Sonnet 3.7 is the leading LLM for AI SEO: Report
A recent report highlights Claude Sonnet 3.7 as the frontrunner in AI-driven SEO strategies. Its advanced language capabilities not only enhance content creation but also optimize search rankings, setting a new benchmark in digital marketing.
