How Referral Traffic Undermines Long-Term Brand Growth
While referral traffic can provide a quick boost in visibility, it often lures brands into complacency. Relying too heavily on this fleeting source risks stunting long-term growth, as businesses overlook the deeper strategies needed for sustainable success.
Google Performance Max: Everything you need to know
Unlock the potential of your advertising strategy with Google Performance Max. This innovative campaign type leverages AI to optimize across multiple channels, making it easier than ever to reach your target audience and achieve your goals efficiently.
New Google AI Overviews data: Search clicks fell 30% in last year
In a revealing update, Google’s latest AI Overviews data indicates a staggering 30% drop in search clicks over the past year. This decline raises questions about user engagement and the evolving dynamics of digital information retrieval.
6 tactical ways to responsibly use AI for everyday SEO
Unlock the potential of AI in your daily SEO efforts with these six tactical approaches. From optimizing keyword research to enhancing content creation, responsibly harness AI’s capabilities to elevate your strategy and drive organic growth.
Straight from the source: 2025 Search Engine Land Awards judges reveal what makes an application award-worthy
In a world where digital excellence thrives, the 2025 Search Engine Land Awards judges unveil their criteria for an award-worthy application. They emphasize innovation, user experience, and impactful SEO strategies that set the standard for the industry’s best.
How to measure SEO success when AI is changing search
As AI transforms search landscapes, measuring SEO success requires a nuanced approach. Focus on organic traffic, keyword rankings, and engagement metrics, while adjusting for AI-driven shifts in user intent and behavior. Embrace adaptability to stay ahead.
Most users only read a third of Google’s AI Overviews: Study
A recent study reveals that most users engage with only about a third of Google’s AI-generated overviews. This highlights a growing trend where information is consumed rapidly, prompting questions about digital engagement and user attention spans.
Google rolls out ‘Ads funded by’ labels in search results
In a move to enhance transparency, Google has introduced “Ads funded by” labels in search results. This initiative aims to clarify the sources behind advertisements, empowering users to make informed decisions in their digital journeys.
