Survey: 36% of consumers start searching on Pinterest, not Google
A recent survey reveals that 36% of consumers turn to Pinterest for their initial searches instead of Google. This shift highlights the platform’s growing influence as a discovery tool, where visual inspiration meets consumer intent.
Google adds to its transparency rules for who is paying for ads
In a bid to bolster accountability, Google is enhancing its transparency measures surrounding advertising funding. As the digital landscape evolves, these new guidelines aim to illuminate who is behind the ads, fostering trust and informed choices for users.
Google changed 76% of title tags in Q1 2025 – Here’s what that means
In Q1 2025, Google revamped a staggering 76% of title tags, reshaping the digital landscape. This bold move signals a shift in SEO strategies, urging marketers to adapt their approaches and prioritize clarity and relevance in an evolving search engine environment.
AI Overviews data: Google visits are up but engagement is falling
In a curious twist, Google visits are climbing, yet user engagement is dwindling. As AI aggregates and analyzes this paradox, it raises questions: Are more clicks translating to meaningful interaction, or is the digital world merely a bustling facade?
Google Al Mode being tested outside of labs, drops waitlist, adds product and place cards & history panel
Google’s AI Mode is stepping out of the lab, shedding its waitlist and rolling out new features. Users can now enjoy product and place cards alongside a history panel, enhancing the search experience with intuitive insights at their fingertips.
Google is testing ads in third-party AI chatbot conversations
In a move that could reshape digital advertising, Google is testing the integration of ads within third-party AI chatbot conversations. This innovation aims to blend seamless interactions with targeted marketing, raising both opportunities and ethical questions.
Google Lighthouse To Undergo Major Audit Overhaul: What To Know
Google Lighthouse is set to undergo a significant audit overhaul aimed at enhancing its performance metrics. This update promises more detailed insights into web quality, making it easier for developers to optimize user experience and site efficiency. Stay tuned for the changes!
![How CMOs Can Tell Stories To Manage Change [Case Study With Mondelēz International]](https://ihottakes.com/wp-content/uploads/2025/05/9256-how-cmos-can-tell-stories-to-manage-change-case-study-with-mondelez-international-420x300.jpg)
How CMOs Can Tell Stories To Manage Change [Case Study With Mondelēz International]
In the dynamic world of FMCG, CMOs must become adept storytellers to navigate change. This case study explores how Mondelēz International used compelling narratives to foster adaptability, engage stakeholders, and align vision amidst shifting market landscapes.
