Digital Marketing

In 2025, a “good” conversion rate transcends mere numbers, reflecting the intricate dance between user engagement and experience. While benchmarks vary, a rate between 2% to 5% is often seen as effective, signaling the successful alignment of intent and action.

Unlock the secrets of indexing with these 9 essential steps to enhance your content’s visibility on Google and Bing. From optimizing keywords to submitting sitemaps, learn how to pave the way for search engines to find and rank your content effectively.

In a groundbreaking collaboration, Google has teamed up with Roblox to introduce video advertisements within the immersive gaming platform. This partnership aims to enhance user engagement while opening new avenues for brands to connect with younger audiences.

Reddit Ads is enhancing its offerings for small and medium-sized businesses (SMBs) with new tools designed to amplify campaign performance. These innovative features aim to streamline ad management and target audiences more effectively, empowering SMBs to thrive in the digital landscape.

In a significant shift, Google Ads has unveiled a policy update introducing more ad placements alongside new guidelines for advertisers. This change aims to enhance user experience while providing more opportunities for businesses to reach their target audiences.

Microsoft Advertising is set to enforce Consent Mode starting in May. This shift aims to enhance user privacy and data compliance, allowing advertisers to navigate the digital landscape while respecting consumer choices. Stay informed to adapt effectively!

Combined with a degree in psychology, this unique blend of expertise enables Dukhie to analyse

KC Global Media Asia, appointed Lee-Asha Dukhie as its new Director and Head of Digital