Googler’s Deposition Offers View Of Google’s Ranking Systems
In a recent deposition, a Googler shed light on the intricate algorithms steering Google’s ranking systems. This rare glimpse into the tech giant’s inner workings reveals the complexities behind search results and the ongoing debates over transparency.
Ask A PPC: How Will The Tariffs Impact My PPC Campaigns?
As global trade dynamics shift with tariffs, PPC campaigns are not immune to change. Rising costs can influence ad budgets and keyword strategies. Understanding these impacts will be crucial for marketers looking to optimize their campaigns amidst economic fluctuations.
HTTP Status Codes Google Cares About (And Those It Ignores)
When navigating the web, understanding HTTP status codes is crucial. Google pays particular attention to 200 (OK), 404 (Not Found), and 500 (Server Error) as they impact user experience and SEO. Meanwhile, codes like 301 (Moved Permanently) often go unnoticed, yet they hold sway in site indexing.
How Referral Traffic Undermines Long-Term Brand Growth
While referral traffic can provide a quick boost in visibility, it often lures brands into complacency. Relying too heavily on this fleeting source risks stunting long-term growth, as businesses overlook the deeper strategies needed for sustainable success.
Google Performance Max: Everything you need to know
Unlock the potential of your advertising strategy with Google Performance Max. This innovative campaign type leverages AI to optimize across multiple channels, making it easier than ever to reach your target audience and achieve your goals efficiently.
New Google AI Overviews data: Search clicks fell 30% in last year
In a revealing update, Google’s latest AI Overviews data indicates a staggering 30% drop in search clicks over the past year. This decline raises questions about user engagement and the evolving dynamics of digital information retrieval.
6 tactical ways to responsibly use AI for everyday SEO
Unlock the potential of AI in your daily SEO efforts with these six tactical approaches. From optimizing keyword research to enhancing content creation, responsibly harness AI’s capabilities to elevate your strategy and drive organic growth.
Straight from the source: 2025 Search Engine Land Awards judges reveal what makes an application award-worthy
In a world where digital excellence thrives, the 2025 Search Engine Land Awards judges unveil their criteria for an award-worthy application. They emphasize innovation, user experience, and impactful SEO strategies that set the standard for the industry’s best.
