India’s digital marketing landscape is somewhat of a battleground right now, teeming with fresh opportunities as companies across all sectors are recognizing the impact of having a stellar online presence. One of the revelations that come from a recent study is that agencies are claiming the lion’s share of these opportunities, dominating 60% of all digital marketing openings. But what’s causing this sudden shift?
Awakening to the Digital Gold Rush
To understand this, we need to strike at the heart of the evolution of India’s digital landscape. Companies today are slowly but steadily acknowledging that having a brilliant digital marketing strategy is no longer optional — it’s crucial. The reason is simple, they need to be where the customers are, and that’s online. Economic doldrums or not, this realization about the importance of digital marketing has been a long time coming — and it’s causing a seismic shift.
Why Agencies Dominate the Digital Scene
Leveraging digital marketing effectively requires a certain level of expertise. A recent report suggests that digital agencies are flooding the market with talent, accounting for 60% of all digital marketing roles. An agency possesses the know-how to pivot strategies based on market trends, optimize ROI and create highly targeted content designed to convert. Consequently, they’re increasingly becoming the go-to resource for companies looking to bolster their online presence.
A Haven of Opportunity
The data paints a more exciting picture for those considering a career in the digital marketing domain. The same report indicates that 50% of all jobs posted in the first two months of 2021 were in digital marketing, promising a career landscape rife with opportunities. Moreover, at least 25% of those jobs were reportedly for mid-management roles — presenting opportunities not just for new entrants but seasoned professionals too.
Your Gateway to this Digital Bonanza
If your company needs assistance in carving out a slice of the digital marketplace, you need the right partner. Look for an agency that will provide a strategic approach in leveraging technology to boost your brand’s digital footprint. At BestOptimyzed, our team of seasoned digital marketing professionals will help you identify opportunities, develop competitive strategies and maximize your digital marketing ROI.
To read more about the original report, visit this link.
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