Ludhiana: Arya College (girls section) organised a workshop on digital marketing for the students of BCom. The resource persons for this workshop were Ashish Jalota, director of Ansh Infotech; Srishti, digital marketing expert; and Nitasha, public relation coordinator and motivational speaker. They provided in-depth knowledge about digital marketing skills and how it helps in building stronger customer relationships and enhance brand awareness in the modern business world. They also told students how to effectively use different digital platforms. Principal Dr Suksham Ahluwalia emphasised that it is important to create awareness among students by arranging such workshops.
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