Shifting grounds in digital marketing space have inspired a plethora of changes to career trajectories, with an emphasis on certain hotshot roles. A recent report by Kraftshala, a well-known EdTech startup, unveiled the changing landscape in digital marketing job trends. Thoughtfully studying and interpreting these trends, we can equip ourselves to better serve our clients, train our teams and shape our careers.

Substantial Increase in E-Commerce and Digital Marketing Roles

Opportunities in the digital marketing space have soared. E-commerce and Digital Marketing roles alone have represented up to 57% of openings in recent reports. Business owners are steadily coming to the realization that the future of commerce revolves around an effective online presence.

The pandemic has further magnified the necessity of digital interaction, with social distancing norms accelerating the shift from traditional to digital mediums. In response to this growth, brands across sectors are on the hunt for talented digital marketers to navigate the increasingly complex online space.

A Rise in Digital Marketing Salaries

This acceleration in demand for digital savvy professionals has also led to an impressive increase in the salary range in this space. The financial compensation for digital marketing roles has seen a year on year increase of 8%, while top professionals have witnessed substantial pay hikes. This uptrend is testament to the burgeoning role of digital marketing in today’s business world.

Imperative Skills in Digital Marketing

While these job trends are undoubtedly exciting, it’s essential that aspiring digital marketers equip themselves with the requisite skills to thrive. Beyond simply understanding the digital space, it’s important to master analytical skills and adopt a “data-first” mentality. Other imperative skills include creativity, adaptability, and excellent communication skills. There’s also an emerging need for specialists in Search Engine Optimization (SEO) and Paid Search (SEM).

As technology like AI and “Big Data” continue to shape the landscape of digital marketing, marketers have a responsibility to stay current and adaptable. This implies regularly updating skill sets and learning from real-world case studies.

Final Thoughts

As digital marketing evolves, it’s critical for businesses and professionals alike to stay ahead of these ever-changing trends. Embracing new technologies and continually learning will be key to success in this dynamic field.

Stay top of the game by leveraging the services of a top digital marketing agency. Get started today by visiting us at BestOptimyzed.com, your partners in navigating the dynamic world of digital marketing.

For more insights, check out the Kraftshala’s report here.

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