In the digital age, businesses are shifting their focus more than ever towards online platforms, consequently creating a surge in the demand for digital marketing professionals. As reported by Kraftshala, the hiring rate for entry-level digital marketing posts has seen a significant rise. To truly understand the importance of this phenomenon, it’s essential to unpack the implications on the future of digital marketing and the impact it has on the businesses.
Influx into Digital Marketing
As per the data published by Kraftshala, digital marketing hiring at the entry-level in India is reaching new heights. The sector’s exponential growth could stem from the extensive lockdowns and work-from-home culture due to the ongoing global pandemic. Companies across the globe realize the immense potential of online platforms to reach their targeted audiences. Consequently, they recognized the need for trained digital marketing professionals capable of managing their online presence and improving their brand’s reach.
Growth Indicators and Opportunities
There’s an increase in demand for skills such as SEO, content marketing, digital advertising, and social media management. As per Google & KPMG, the digital advertising industry is projected to reach ₹20,000 crores by 2020, hence offering vast opportunities for both job seekers and businesses. For businesses, it’s crucial to grab these opportunities by establishing a strong digital presence. This increasingly necessitates engaging professional digital marketing services to strategize and monitor their digital marketing activities.
The Demand and Supply Gap
Kraftshala’s hiring report found a significant gap between the demand and supply of entry-level digital marketing professionals. The existing digital marketing training modules often do not align with the evolving requirements of businesses thereby creating a demand-supply mismatch. This phenomenon creates a vacuum waiting to be filled by professionals equipped with the right skills and knowledge to adapt rapidly to changing marketing dynamics.
Aiming for the Right Target
To bridge the gap, it’s crucial that digital marketing aspirants and the existing workforce continually update their skills and stay on par with the developing trends. Here, the role of comprehensive digital marketing training becomes paramount. As companies look for skilled professionals, individuals with a rich understanding of the latest tactics and strategies in the domain are likely to be favoured.
Positioning Yourself for Success
While the journey may seem daunting, leveraging the right training and resources can set one up for success. For instance, digital marketing services like Best Optimyzed offer comprehensive strategies that align with the contemporary digital marketing landscape. Utilizing such insights can help businesses drive growth and individuals carve out a successful career in digital marketing.
In summary, the growth in digital hiring at the entry-level is a promising sign for individuals looking to venture into this field. Simultaneously, it provides an excellent opportunity for businesses to leverage the right expertise and build a strong digital marketing strategy. We highly recommend exploring bestoptimyzed.com to learn more about how digital marketing services can propel your business to new heights.
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