Digital marketing is riding a wave of popularity, and according to a recent report, the lion’s share of fresh talent is being scooped up by agencies. Now that’s an intriguing disruption, isn’t it? According to Campaign India, agencies are ruling the roost and currently fill around 60% of the digital marketing openings in India.

Agencies Emerge as the New Leaders

This shift in the industry is very telling. A decade or so ago, it was brands pushing for the best slots on social media and search engine results pages. Now, digital marketing roles are swaying towards agencies that offer cutting-edge solutions in SEO, content marketing, social media management, & more. Hence, we see a surge of openings in these strategic and innovative entities.

Why Are Agencies in High Demand?

Well, agencies offer a wide array of expertise, from content creation to ad targeting. With a holistic view of the digital ecosystem, they bring a mix of creative, strategic, and technical capabilities to the table. This makes them invaluable for brands aiming to engage the modern, digitally-savvy customer.

Exploring the Talent Pool

The unanimous vote for agencies may also be due to the access they provide to a wider talent pool. The inventive thinking and diverse skills of agency professionals bring about out-of-the-box approaches to marketing strategies. For brands, that’s a huge win. This is contrary to traditional in-house teams which often conform to conservative strategies and rarely venture beyond comfort zones.

The Advantage of Diverse Clients

Working with an agency also goes beyond getting a single service. There can be holistic marketing iterations, rebranding initiatives, and larger-scale projects that can benefit significantly from an agency’s diverse experiences across multiple client industries.

Steps to Grab the Right Job

For those eager to bag these coveted digital marketing roles, the starting point should be to sharpen your digital skills. Having proven expertise in SEO, SEM, Content Marketing, or Social Media Management could get you noticed. Also, being comfortable with analytics and showing a definite ROI on your campaigns is equally important, as data-driven decisions are key in digital marketing.

The original report can be read here.

Wrapping Up

With agencies leading the digital marketing pack, the future certainly looks bright for those aiming for a digital marketing career. And for brands, it’s time to explore a new approach to digital marketing – one that revolves around partnering with a digital marketing agency. Remember that adaptability is the name of the game here.

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