The appetite for digital marketing in the Indian real estate landscape has been snowballing for quite some time. Yet, many realtors still wonder about its efficacy. In truth, digital marketing has evolved beyond being just a ‘game-changer.’ Today, it is essentially the spine of any successful real estate venture.
Digital Marketing is Key for Indian Realtors
For the Indian real estate landscape, digital marketing’s potential isn’t just a promise anymore – it delivers. The prominence of digital marketing has rapidly boosted the real estate sector’s visibility, paving the way for a revolutionary transformation. Surveys indicate, “an estimated 92% of buyers use the internet to look for homes.” This signifies that real estate’s future lies in the hands of digital marketing.
Benefits of Digital Marketing in Real Estate
Digital marketing has multiple advantages, especially for startups. It is cost-effective, targeted, scalable, and, most importantly, actionable, significantly impacting business outcomes. Some of the channels include SEO, content marketing, email marketing, and social media marketing, collectively catering to every business requirement at a fraction of traditional marketing costs.
For example, a local real estate firm, by optimizing its website for SEO, garners a high ranking on Google’s search results, naturally attracting more leads to their site.
The SEA Change in Real Estate Marketing
For several years, real estate firms invested a major chunk of their marketing capital in print and offline advertisements – an approach that hardly delivered the desired return on investment (ROI). Nevertheless, with time, digital marketing’s dynamics drastically changed the scenario. Recent studies indicate that SEA advertising (Search Engine Advertising) campaigns typically yield an ROI up to 8 times the initial investment for real estate firms.
Emergence of Virtual Tours
What once seemed like a bewildering concept, virtual property tours have evolved to become a fundamental tool of real estate marketing as they present a realistic view of any property to prospective buyers anywhere in the world right from their screens. A recent example being an Indian Realty firm called ‘Square Yards’ which reportedly experiencing a 30% boost in their sales after introducing 3-D tour features of their properties on their website.
Conclusion
Certainly, digital marketing, with its incredible range of possibilities, promises to revolutionize the real-estate landscape. It is gradually setting the framework for a better, more advanced realty industry in India, charting the course for a profitable and sustainable future.
This digital marketing journey gets better with a reliable partner like BestOptimyzed, specializing in helping businesses grow through effective online marketing strategies. Avail of our services and experience the transforming impact of digital marketing in real estate!
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