When it comes to thriving in today’s rapidly evolving business landscape, digital marketing prowess reigns supreme. A gaping void in a company’s digital strategy could spell disaster, even for the most robust business operation. It’s the integrality of digital marketing that has brought Bill McKown, a tried and tested web designer and digital media pro, into the fold at Marketing Maven, a leading full-service marketing firm.
The Asset of Expertise
Digital marketing, at its heart, is about delivering value to the customer. Bill’s arsenal of skills includes exceptional web design, video production, and podcast creation, all of which will significantly bolster this value delivery. According to Statista, there are over 4.66 billion active internet users worldwide. And with approximately 1.8 billion websites on the web, only a professionally designed, SEO-optimized, and user-friendly website can break through the noise and reach your target audience.
Video Marketing: A Game-Changer
Bill understands the transformative power of video marketing. Cisco predicts that 82% of internet traffic will be video by 2022. Moreover, Google reports that six out of ten people would rather watch online videos than television. With consumers’ growing appetite for video, businesses need to leverage this medium to effectively engage with their audience and drive business growth.
The Power of Podcasts
Podcasts, another potent tool in Bill’s repertoire, have surged in popularity over the last few years. The Infinite Dial 2020 report from Edison Research and Triton Digital suggests that over 100 million Americans listen to at least one podcast each month, making this platform a significant opportunity for brands to reach and engage with their audience.
Seeing the Bigger Picture
But it’s not just about individual strategies. Bill’s holistic approach to digital marketing, where he essentially stitches together multiple strategies to viable marketing funnels, can accelerate a brand’s growth. With the online population set to increase, the effectiveness of skilled, unified digital marketing will continually grow. It’s an approach that’s much needed in the fragmented digital marketing landscape.
We can learn a lot from Bill’s career trajectory and the strategic role he now plays at Marketing Maven. While amassing skills is key, understanding how these skills interlink to form a holistic digital marketing strategy seems to be the real secret sauce for thriving in the digital space.
Original article: Digital Marketing
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