Fashion’s Digital Runway: How Social Media Marketing Drives Brand Success
In the fast-paced world of fashion, social media has become the ultimate game-changer. Brands that once relied on traditional marketing now leverage Instagram, TikTok, and YouTube to create viral moments, directly connecting with consumers and transforming digital platforms into virtual runways that dictate trends and drive unprecedented sales.
Google’s Meridian Is Here — And It’s Changing CMOs’ Marketing Budget
Google’s Meridian is disrupting traditional marketing strategies, forcing CMOs to rethink budget allocations. This groundbreaking platform promises precision targeting and data-driven insights that challenge conventional advertising methods, signaling a seismic shift in digital marketing.
AI Agents: Your New Digital Team Scaling the Future of Marketing
AI agents are revolutionizing marketing strategies, transforming how businesses engage with consumers. By leveraging advanced algorithms and predictive analytics, these digital team members are not just tools, but strategic partners driving unprecedented personalization and efficiency in brand communication.
Afterpay rebuilds marketing ops with new CDP and data stack
In a bold strategic pivot, Afterpay is overhauling its marketing infrastructure, deploying a cutting-edge Customer Data Platform to sharpen targeting precision and unlock deeper consumer insights. This data-driven transformation signals a critical evolution in the buy-now-pay-later landscape.
iTWire – Smart ways to use AI in your digital marketing strategy
AI revolutionizes digital marketing by enabling personalized content, predictive analytics, and targeted advertising. Smart marketers leverage machine learning to optimize campaigns, enhance customer engagement, and drive unprecedented ROI in an increasingly competitive digital landscape.
SEO attribution in 2025: Why it’s broken and what you can do
In the labyrinth of digital marketing, SEO attribution has become a fragmented puzzle. As algorithms evolve and user journeys grow more complex, traditional tracking methods crumble like outdated infrastructure. 2025 demands a holistic approach that bridges data silos and embraces multi-touchpoint insights.
Mordy Oberstein on old vs. new SEO, Google rank volatility, and an era of refinement
In the ever-shifting landscape of digital visibility, Mordy Oberstein dissects the evolution of SEO, challenging traditional paradigms while navigating Google’s unpredictable ranking terrain—a nuanced journey of strategic refinement and adaptive insight.
LinkedIn launches new video ad formats, Adobe integration
LinkedIn is stepping up its advertising game with innovative video ad formats and a seamless Adobe integration, offering marketers more dynamic ways to connect with professionals and showcase their brand stories visually.
