Afterpay rebuilds marketing ops with new CDP and data stack
In a bold strategic pivot, Afterpay is overhauling its marketing infrastructure, deploying a cutting-edge Customer Data Platform to sharpen targeting precision and unlock deeper consumer insights. This data-driven transformation signals a critical evolution in the buy-now-pay-later landscape.
iTWire – Smart ways to use AI in your digital marketing strategy
AI revolutionizes digital marketing by enabling personalized content, predictive analytics, and targeted advertising. Smart marketers leverage machine learning to optimize campaigns, enhance customer engagement, and drive unprecedented ROI in an increasingly competitive digital landscape.
SEO attribution in 2025: Why it’s broken and what you can do
In the labyrinth of digital marketing, SEO attribution has become a fragmented puzzle. As algorithms evolve and user journeys grow more complex, traditional tracking methods crumble like outdated infrastructure. 2025 demands a holistic approach that bridges data silos and embraces multi-touchpoint insights.
Mordy Oberstein on old vs. new SEO, Google rank volatility, and an era of refinement
In the ever-shifting landscape of digital visibility, Mordy Oberstein dissects the evolution of SEO, challenging traditional paradigms while navigating Google’s unpredictable ranking terrain—a nuanced journey of strategic refinement and adaptive insight.
LinkedIn launches new video ad formats, Adobe integration
LinkedIn is stepping up its advertising game with innovative video ad formats and a seamless Adobe integration, offering marketers more dynamic ways to connect with professionals and showcase their brand stories visually.
Google Ads may pause your account for manager violations
In the digital advertising arena, Google Ads can swiftly hit pause on your campaign if manager protocols are breached. A single misstep could silence your marketing voice, turning your carefully crafted strategy into an unexpected timeout.
Why campaign-specific goals matter in Google Ads
Navigating the digital marketing maze, campaign-specific goals are your compass. They transform generic clicks into strategic wins, aligning your Google Ads with precise business objectives and turning potential into measurable success.
Programmatic Advertising Market Set to Revolutionize Digital Marketing Strategies
As digital landscapes evolve, programmatic advertising emerges as a game-changing force, transforming how brands target and engage audiences. By leveraging advanced AI and real-time data analytics, marketers can now precision-craft campaigns that transcend traditional advertising limitations, promising unprecedented ROI and consumer connection.
