May 2025

A recent study reveals that 33% of Google users opted to stick with Bing after a two-week trial. This surprising shift underscores the evolving landscape of search engines, as more users explore alternatives to the dominant platform.

In a digital landscape where trust is paramount, reimagining EEAT—Expertise, Authoritativeness, and Trustworthiness—can unlock new pathways to higher sales and improved search visibility. Embracing authenticity and engagement will position brands for success.

When considering SEO strategies, the dilemma between high search volume and high competition keywords emerges. Striking a balance is key—focusing on high-volume terms can attract traffic, but targeting less competitive keywords may yield higher conversions.