How to use CRM data to inform and grow your PPC campaigns
Unlock the potential of your PPC campaigns by integrating CRM data. Analyze customer behavior and preferences to fine-tune your targeting and messaging. By aligning your ads with real insights, you can drive engagement and maximize ROI effectively.
GA4 updates: Snapshot templates added, Aggregate Identifiers improved
In the latest GA4 update, users can now leverage new snapshot templates, streamlining data visualization for enhanced clarity. Additionally, improvements to Aggregate Identifiers offer deeper insights, making data analysis more intuitive and efficient.
How to optimize B2B PPC spend when budgets and confidence are low
In uncertain times, optimizing B2B PPC spend requires a strategic approach. Focus on high-intent keywords, refine targeting, and leverage data analytics to identify the most effective channels. Small adjustments can lead to significant gains while remaining budget-conscious.
Google hypes AI Overviews, refuses to answer CTR question
In a recent event, Google showcased its latest AI Overviews, aimed at transforming user interactions. However, when pressed about the crucial question of click-through rates (CTR), representatives remained tight-lipped, leaving analysts wondering about potential impacts.
Meta guts virtual reality division amid mounting losses and fading hype
In a significant shift, Meta has decided to scale back its virtual reality division, responding to mounting financial losses and a diminishing public interest. This move raises questions about the future of VR technology in a rapidly evolving digital landscape.
Meta’s data center could be ‘transformative’ for Louisiana, utility says—as long as customers pay the $5 billion power bill
Meta’s ambitious data center project in Louisiana promises to be a game-changer for the region’s economy, according to utility officials. However, the significant $5 billion electricity bill raises questions about how customers will share the burden.
Nigerian tribunal upholds $220 million fine against Meta for violating consumer, data laws
In a pivotal ruling, Nigeria’s tribunal has upheld a $220 million fine against Meta, citing violations of consumer and data protection laws. This landmark decision reinforces the country’s commitment to safeguarding digital rights and accountability.
What Amazon, Meta, Uber, Anthropic and Others Want in the US AI Action Plan
As the US government crafts its AI action plan, tech giants like Amazon, Meta, Uber, and Anthropic are advocating for clear guidelines, ethical standards, and collaboration. Their collective voices shape a future where innovation and responsibility coalesce in AI development.
