Google Ads made simple: Using life events for audience targeting
Unlock the power of Google Ads by leveraging life events for targeted audience engagement. From graduations to weddings, understanding and reaching users during these pivotal moments can transform your ad strategies into meaningful connections.
Shopify’s checkout overhaul means it’s time to migrate your Google Tags
Shopify is revamping its checkout experience, a shift that calls for businesses to rethink their tracking strategies. To ensure seamless data flow, migrating your Google Tags is essential. Embrace this change to optimize your e-commerce insights and strategies.
How to choose the best AI visibility tool
Choosing the right AI visibility tool involves assessing your specific needs, evaluating the ease of integration with existing systems, and examining the clarity of insights provided. Look for features that support your goals and prioritize user-friendly interfaces to optimize your experience.
3 SEO priorities to win organic traffic in 2025
In 2025, mastering SEO means prioritizing three key strategies: enhancing user experience, leveraging AI-driven content, and optimizing for voice search. These pillars will transform organic traffic, ensuring your brand stands out in a digital sea of information.
Google scraps new cookie prompt in Chrome
In a surprising twist, Google has decided to scrap its newly introduced cookie prompt in Chrome. The move reflects ongoing tensions between user privacy and seamless browsing, raising questions about the future of web tracking and user consent.
Google Ads introduces tree table views for enhanced reporting
Google Ads has unveiled a new tree table view feature, streamlining reporting and enhancing user experience. This innovative layout allows advertisers to visualize campaign hierarchies, making it easier to analyze performance and optimize strategies efficiently.
Google’s new Demand Gen channel controls available in beta
Google has unveiled its beta phase for Demand Gen channel controls, empowering advertisers with enhanced customization options. This new feature aims to refine targeting strategies, ultimately enhancing user engagement and driving conversion rates.
The European Union hits Apple and Meta with 700 million euros in fines
In a significant regulatory move, the European Union has levied a combined €700 million in fines against tech giants Apple and Meta. This financial penalty underscores the EU’s commitment to enforcing stringent data protection and competition laws in the digital age.
